Private Equity forthe Age of AI
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Consumer Powered
Intelligence
First Principle: The private equity  intelligence engine turning fragmented consumer data into actionable demand signals for enterprise companies.
See the Future of Demand and Intelligence
Consumer
Intelligence
About Us
We have managed over $70 Billion in investments funds, partnered with Five of the Seven world's trillion-dollar tech companies, branded some of the most influential entertainment icons our era, and engineered data architectures that targeted and influenced over 87 million Americans—shifting a presidential election.
​​Yet success doesn’t equal impact. We’re more divided than ever. Mastery of business systems is not the same as the urgent need for stewardship of our collective humanity. And in a world where AI and data empires expand while human dignity erodes, we have heard a different call. Our mandate is bold yet simple:​​ To solve enterprise sustainability through consumer equity. We’re building a “data-powered community", where people and platforms exchange value, grow together, delivering economic resilience for business and humanity.

The Problem

Enterprises can't see consumer intention and it's destroying accuracy and revenue.

Today, consumer-driven brands and AI-driven enterprises scrape public online personas to predict consumer behavior, but they miss the deeper layers that lead to conversions: the true intention, motivation, and decision-making.

This leads to enterprise-wide volatility and uncertainty in boardrooms and on balance sheets. Enterprises are advertising and running billion-dollar systems on fragmented data, not truth.

And behind every forecast sits the unspoken question: “Are we just guessing?”

Opportunity

The $10 trillion asset management opportunity in decoding human behavior.

We have developed an Agentic AI that decodes the language and psyche of consumers, the true human intention layer that captures what people actually think, not just what they do online, and converts it into enterprise intelligence.

Everything in the world is made up of interactions between relationships, and this creates the power of our Agentic AI. It operates as a relational translator between business-to-consumer engagement, helping people and businesses foster a mutual exchange of value with one another.

This is the missing system. Unlocking AI intelligence and revenue-grade enterprise strategies by understanding the real “why” behind every consumer action and decision.

Our Solution

The Consumer Data Bank, where human intention becomes data capital.

Through aggregation and acquisitions, First Principle Agentic AI and Application unifies siloed, real-world human data; health, behavior, cognition, values and intention, into a predictive intelligence layer - we call “Data Capital.”

We not only pay users for participation. We partner with them as Limited Partners (LPs) to exchange their data capital with enterprise companies and the world.
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Every contributor becomes a co-owner in a symbiotic ecosystem, where data becomes equity, and equity becomes intelligence.

This is more than aggregation. It’s the world's first “Consumer Data Bank”: an exchange of intelligence greater than any single source.
Lead by Proven Builders and Visionaries
Change Makers

Robert J. Caruso

Chief Executive Officer

Has $70B+ AUM and equity-powered enterprise growth expertise. 

"We don't just manage capital - we design new economic blueprints of shared prosperity."

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D. Christopher Jennings

Chief Strategy Officer

Brand strategist behind $100B+ in enterprise value, fusing culture, data, and design. 

"In a world drowning in data, we build systems that know why people move - not just how."

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Jarrin M. Kirksey

Chief Intelligence Officer

Architect of sovereign intelligence systems, turning consumer behavior into capital. 

"Intelligence isn't surveillance - it's sovereignty. We measure what matters, and give it back to the people who power it."

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This is Not a Company.
‍It’s a New Economic Operating System.
We are not building another AI startup. We are engineering a global, ethical, investor-grade Demand signal layer for the economy. Join us in building the first intelligence network where people and enterprise rise together.